For the first time, Europe’s largest trade fair took place this year from October 5th to 8th as a purely online event under the title “expopharm Impuls”. In total, the trade fair was visited around 9,000 times by pharmacists, PTAs and other participants. Denk Pharma was also represented with a digital booth together with other well-known pharmaceutical manufacturers. The stand attracted visitors not only with information, a personal chat and the option of making an appointment, but also with a great competition. Thanks to this approach, Denk Pharma was able to show its presence despite the pandemic and be part of this new, exciting digital concept.